Reviewing Kevin Kelly’s, “The Inevitable”

Kevin Kelly doesn’t attempt to predict any minutia, but rather large paradigm shifts. As an example, two hundred years ago, he might have foreseen the industrial revolution, but not the Ford model-T. This high-level thinking and abstraction helps us put our current progress into perspective and allows us to understand the shifts already underway. The Book Review my Larry Schmitt from The Inovo Group summarizes Kelly’s 12 main trends very nice: Becoming – We are in a state of unceasing change and are continually learning and adapting (we are constant ‘newbies’) to the new that is unlike anything that was before. Cognifying – …

Three Pillars

Pillars for Publisher-Platforms

Publisher’s cannot just rely on producing great content anymore–they need a delivery platform that keeps readers engaged and active. Even if a publisher solves the difficult problem of sourcing traffic, their long-term success will largely depend on factors beyond what the editorial chair can offer. In short, content is a necessary condition, but no longer a sufficient one. LA Times or Wired or fill-in-the-blank can fail, despite producing quality content in high demand. The reason for this shift is three fold and self reinforcing: (1) increased production of similar competing content with a (2) constantly evolving traffic source pipeline on top of …

Net Monetization and Micro Payments

Some of you may have noticed the latest web trend: content monetization. Content that used to be free such as on NYT and WashPo is now limited to only so many articles, and in some cases entirely closed off. This is the new Web. Unfortunately, the future will only bring more of this. While I like free content as much as anyone, I know that’s it’s not really a viable option. “There is no free lunch,” as the old saying goes. Advertisements may pay the bills for some content providers, but it will not suffice for most. However, how does …