Three Pillars

Pillars for Publisher-Platforms

Publisher’s cannot just rely on producing great content anymore–they need a delivery platform that keeps readers engaged and active. Even if a publisher solves the difficult problem of sourcing traffic, their long-term success will largely depend on factors beyond what the editorial chair can offer. In short, content is a necessary condition, but no longer a sufficient one. LA Times¬†or Wired or fill-in-the-blank can fail, despite producing quality content in high demand. The reason for this shift is three fold and self reinforcing: (1)¬†increased production of similar competing content with a (2) constantly evolving traffic source pipeline on top of …