Trends in Online Advertising

Over the last 5 years we’ve seen galvanizing trends that have both propelled and wounded the ad industry. The things that helped or hurt us (the publishing and ad industry) aren’t always so obvious. Ad Blockers Ad blockers is all that anyone talked in Q3 of 2015. Some ad blockers made it to the top 10 most downloaded apps on iTunes and Google Play.¬†We all ran around proclaiming Armageddon, yet ad blockers saved the industry. We started to pay attention to IAB standards a little more, and we started to balance user experience against our programmatic strategy. Ad blockers forced …