Trends in Online Advertising

Over the last 5 years we’ve seen galvanizing trends that have both propelled and wounded the ad industry. The things that helped or hurt us (the publishing and ad industry) aren’t always so obvious. Ad Blockers Ad blockers is all that anyone talked in Q3 of 2015. Some ad blockers made it to the top 10 most downloaded apps on iTunes and Google Play. We all ran around proclaiming Armageddon, yet ad blockers saved the industry. We started to pay attention to IAB standards a little more, and we started to balance user experience against our programmatic strategy. Ad blockers forced …

Reviewing Kevin Kelly’s, “The Inevitable”

Kevin Kelly doesn’t attempt to predict any minutia, but rather large paradigm shifts. As an example, two hundred years ago, he might have foreseen the industrial revolution, but not the Ford model-T. This high-level thinking and abstraction helps us put our current progress into perspective and allows us to understand the shifts already underway. The Book Review my Larry Schmitt from The Inovo Group summarizes Kelly’s 12 main trends very nice: Becoming – We are in a state of unceasing change and are continually learning and adapting (we are constant ‘newbies’) to the new that is unlike anything that was before. Cognifying – …