Objectives that Publishers Should Focus on

The three high-level objectives that a media company should focus on are Cost Per Acquisition (CPA), Lifetime User Value, and Session Value. All three of these KPIs are upheld by the three pillars I propose in my this article. While session value is a major component of lifetime value, it’s important on its own as a standard for medium & …

Trends in Online Advertising

Over the last 5 years we’ve seen galvanizing trends that have both propelled and wounded the ad industry. The things that helped or hurt us (the publishing and ad industry) aren’t always so obvious. Ad Blockers Ad blockers is all that anyone talked in Q3 of 2015. Some ad blockers made it to the top 10 most downloaded apps on …

Reviewing Kevin Kelly’s, “The Inevitable”

Kevin Kelly doesn’t attempt to predict any minutia, but rather large paradigm shifts. As an example, two hundred years ago, he might have foreseen the industrial revolution, but not the Ford model-T. This high-level thinking and abstraction helps us put our current progress into perspective and allows us to understand the shifts already underway. The Book Review my Larry Schmitt from The Inovo …