Objectives that Publishers Should Focus on

The three high-level objectives that a media company should focus on are Cost Per Acquisition (CPA), Lifetime User Value, and Session Value. All three of these KPIs are upheld by the three pillars I propose in my this article. While session value is a major component of lifetime value, it’s important on its own as a standard for medium & …

Trends in Online Advertising

Over the last 5 years we’ve seen galvanizing trends that have both propelled and wounded the ad industry. The things that helped or hurt us (the publishing and ad industry) aren’t always so obvious. Ad Blockers Ad blockers is all that anyone talked in Q3 of 2015. Some ad blockers made it to the top 10 most downloaded apps on …

Three Pillars

Pillars for Publisher-Platforms

Publisher’s cannot just rely on producing great content anymore–they need a delivery platform that keeps readers engaged and active. Even if a publisher solves the difficult problem of sourcing traffic, their long-term success will largely depend on factors beyond what the editorial chair can offer. In short, content is a necessary condition, but no longer a sufficient one. LA Times or …