Trends in Online Advertising

Over the last 5 years we’ve seen galvanizing trends that have both propelled and wounded the ad industry. The things that helped or hurt us (the publishing and ad industry) aren’t always so obvious. Ad Blockers Ad blockers is all that anyone talked in Q3 of 2015. Some ad blockers made it to the top 10 most downloaded apps on iTunes and Google Play. We all ran around proclaiming Armageddon, yet ad blockers saved the industry. We started to pay attention to IAB standards a little more, and we started to balance user experience against our programmatic strategy. Ad blockers forced …

Three Pillars

Pillars for Publisher-Platforms

Publisher’s cannot just rely on producing great content anymore–they need a delivery platform that keeps readers engaged and active. Even if a publisher solves the difficult problem of sourcing traffic, their long-term success will largely depend on factors beyond what the editorial chair can offer. In short, content is a necessary condition, but no longer a sufficient one. LA Times or Wired or fill-in-the-blank can fail, despite producing quality content in high demand. The reason for this shift is three fold and self reinforcing: (1) increased production of similar competing content with a (2) constantly evolving traffic source pipeline on top of …

Framing Career Competition

The Competitive Landscape Despite that our corporate jargon borrows so heavily from the military and war (chief executive ____, sales forces, run up the flagpole, killing the competition, guerrilla marketing…) and despite that some of these metaphors apply, we sometimes forget that we aren’t actually at war. Limbs aren’t lost. Buildings aren’t exploded. People don’t die. Sometimes the success of our direct competitors brings us good tidings, more opportunities, and chances for new partnerships. So when we consider the landscape of our career competition in military terms, it’s important to keep that in mind. It’s also important to consider how to compete with the different …

Leaders Eat Last by Simon Sinek

This book spoke to me. I’m an optimist and I strongly believe in positive cultural and technical evolution (think Abundance by Diamandis). Things aren’t getting worse; things are getting better. I encourage you to challenge cliche statements that idealize the past at the expense of the present. “Things have gone to shit. In my time, we used to…” Cut it out. We’re happier. We live longer. We enjoy civil liberties, equal rights, and an overall more tolerant society. Sure we’ve got some ways to go, but if you are a gay black woman with special abilities, undoubtedly you would rather live today than at any previous …