Where will we go to consume media?

Media companies lived through many tough algorithmic changes over the last 2 to 3 years. They benefitted a very select few publishers, but it mostly hurt everyone else. I still don’t know what sort of black magic BoredPanda employs when they push out a 15 paged article with tremendous organic reach. Anyway, facebook’s at it again, and there’s a very obvious clue …

The 79 Books I’ve Read in 2017

At the beginning of 2017, I challenged myself to read 52 books. Happily, I succeeded in my quest–I’ve read 79. Although over half of the books fall into the business or technology categories in at least some way, I still managed to enjoy a cornucopia of subjects. I also consumed some very unpopular books, which were usually against my ideologies. …

Facebook Page Follow Inflation

As publishers increasingly rely on Facebook for traffic, we find ourselves in the age of the Like/Follow saturation age. Very simply: as the number of pages a person “likes” grows while their attention stays constant, the value of each “like” drops. While the like/follow rate has decreased, on average each page is still growing (at around 2%). The figure above shows that …

Objectives that Publishers Should Focus on

The three high-level objectives that a media company should focus on are Cost Per Acquisition (CPA), Lifetime User Value, and Session Value. All three of these KPIs are upheld by the three pillars I propose in my this article. While session value is a major component of lifetime value, it’s important on its own as a standard for medium & …

Trends in Online Advertising

Over the last 5 years we’ve seen galvanizing trends that have both propelled and wounded the ad industry. The things that helped or hurt us (the publishing and ad industry) aren’t always so obvious. Ad Blockers Ad blockers is all that anyone talked in Q3 of 2015. Some ad blockers made it to the top 10 most downloaded apps on …

Reviewing Kevin Kelly’s, “The Inevitable”

Kevin Kelly doesn’t attempt to predict any minutia, but rather large paradigm shifts. As an example, two hundred years ago, he might have foreseen the industrial revolution, but not the Ford model-T. This high-level thinking and abstraction helps us put our current progress into perspective and allows us to understand the shifts already underway. The Book Review my Larry Schmitt from The Inovo …

Three Pillars

Pillars for Publisher-Platforms

Publisher’s cannot just rely on producing great content anymore–they need a delivery platform that keeps readers engaged and active. Even if a publisher solves the difficult problem of sourcing traffic, their long-term success will largely depend on factors beyond what the editorial chair can offer. In short, content is a necessary condition, but no longer a sufficient one. LA Times or …

Framing Career Competition

The Competitive Landscape Despite that our corporate jargon borrows so heavily from the military and war (chief executive ____, sales forces, run up the flagpole, killing the competition, guerrilla marketing…) and despite that some of these metaphors apply, we sometimes forget that we aren’t actually at war. Limbs aren’t lost. Buildings aren’t exploded. People don’t die. Sometimes the success of our direct competitors brings us …

Leaders Eat Last by Simon Sinek

This book spoke to me. I’m an optimist and I strongly believe in positive cultural and technical evolution (think Abundance by Diamandis). Things aren’t getting worse; things are getting better. I encourage you to challenge cliche statements that idealize the past at the expense of the present. “Things have gone to shit. In my time, we used to…” Cut it out. We’re …

I’m a CSM

  I’m a certified ScrumMaster now. I took a course through the Scrum Alliance and offered by Berteig Consulting (Mishkin Berteig taught). It was a good experience and I will write a detailed blog on my thoughts regarding Scrum and Agile in general.